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Weaker weed sparking higher sales in Colorado

As the state of Colorado continues to see a decline in marijuana sales, cannabis shops say lower-THC products are bridging the gap to a new customer base.

DENVER — As the state of Colorado continued to see a decline in marijuana sales, cannabis shops like Terrapin Care Station said lower-THC products are bridging the gap to a new customer base. 

On Saturday, Adam Shepler, the shop's area manager,  told 9NEWS that not everyone in the Denver area wants to get a "mile high." 

"People are looking for more functionality. Truthfully throughout the day, not looking for that completely blitzed-out feeling where they can't get things done," he said. 

Shepler said an edible THC gummy usually has 10mg of THC. He said people want a less potent mix. 

"The state recommendation for a single-serve edible is 10mg, so something half that or even lower," he said.  

According to the latest report from the City of Denver, as a state, marijuana sales dropped from $1.7 billion in 2022 to $1.5 billion in 2023.

Shepler said weaker weed, especially for people over the age of 50, could help end that slump. 

"Feelings of anxiety or sleep — we are seeing a lot of people coming into the market looking for sleep aids," said Shepler. 

A report this year from AARP said 1 in 5 adults over the age of 50 have used cannabis. It said 68% of people polled were using cannabis to help with sleep. 

On Saturday, Shepler said it's an effort to help every customer feel better. 

"Just allowing someone to take the edge off but not feel any psycho-activity," said Shepler. 

Terrapin Care Station told 9NEWS that customers are demanding lower-dosage THC products.

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