Most Popular Toys 2019: Just in time for Christmas, these are the most popular toys in every state

Are you struggling with last-minute gift ideas? Or just wondering if everyone loves the same toys and kid-friendly gifts as much as you? Well, you’re in luck, thanks to a study by we know what the most popular toys are in all 50 states!

The most popular toy in the United States

The most popular Christmas toy this season is the Nerf gun.

If you thought we’d left these bright plastic guns behind in the ’90s (along with Starter Jackets, Goosebumps, and VHS tapes), you were wrong. Nerf was cool when your parents were kids and when you were a kid, and it’s still cool

Nerf guns are the most popular Christmas toy in 11 states! That’s more than one-fifth of the USA.

  • Arkansas
  • Colorado
  • Hawaii
  • Idaho
  • Indiana
  • Montana
  • New Mexico
  • Oklahoma
  • South Dakota
  • Wisconsin
  • Wyoming

#2: Game Systems

Gaming has been popular since the ’80s and has only become more popular into the 2010s, the second most popular toy-ish gift is the Nintendo Switch.

The Switch ranks as the most popular Christmas toy of 2019 in the following states.

  • California
  • Nevada
  • Texas
  • Utah
  • Washington, DC (we know it’s not technically a state, but it’s a state in our hearts)

So if you live out here in the Wild West, then your kid—or your spouse—is probably more interested in Super Smash Bros. Ultimate than Fingerlings (whatever those are, Alaska). And great news: since the Switch first came out, Nintendo’s improved the battery life considerably. Sometimes it pays to not buy a game system right away!

#3: A $100 doll and a classic are a dead tie

American Girl Dolls are 18-inch tall collectible toys that teach kids about history. Play-Doh is one of THE most classic kid’s toys. Needless to say, these toys don’t have much in common. But they are both the favorite toy of four US states.

  • Connecticut
  • Massachusetts
  • New Hampshire
  • Vermont

Play-Doh takes the top spot in these states.

  • Alabama
  • Iowa
  • Mississippi
  • South Carolina

#4: Honorable mentions

How they did it

Through the magic of Google, we were able to extrapolate this data. More specifically, through Google Trends, we could see the most-searched toys on Google this holiday season. What we google speaks volumes about what we want to buy. Some might say Santa uses the same data to inform his gift-giving.

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