DAVENPORT - Hy-Vee opened its first Fast & Fresh store at 3200 E. Kimberly Road in Davenport on Tuesday, December 11.
It's a combination of convenience and selection. It might just be a new way to shop for food.
The store is open from 5 a.m. until 11 p.m., seven days a week.
The prototype store offers a new take on one-stop shopping. It's already a hit with opening day customers.
"I was impressed," said shopper Courtney Oswald. "It has a lot to offer. I love the pre-made items that I can just grab and go."
There's a crew ready to make pizzas. Baked in a wood fire oven, they're ready in six minutes.
For craft beer fans, there's a growler station where staffers are serving local and regional favorites.
The concept emphasizes good food and drinks that are made quickly.
"To have a convenient place to pull up good food and head home or eat here, which we have that option, I think is something that's going to be really convenient for the customer," said Hy-Vee Regional Vice President John Griesenbrock.
Whether sushi or pre-made meals, there are lots of choices. It could be salads and fruit or sweets and snacks.
"This is going to solve a lot of what's for supper type of issues," Griesenbrock said.
While there's a fountain drink wall, next door there's a Starbuck's serving up coffee treats.
It all sounds pretty good to shoppers like Oswald.
"Being a mom and being full-time, it's just nice to be able to grab something that's close and also grab gas, too," she said.
One stop shopping that's certainly Fast & Fresh in Davenport.