Viral Video: This is what joy looks like

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Joy. Pure joy.

It’s probably the best description of 70-year-old Ria Van den Brand’s reaction to her very first ride on a roller coaster.

Video of her ride is part of a series of ads for London-based Vodafone, marketing a tablet aimed at getting people over age 60 to embrace and use digital technology. The series also includes Ria’s first trip on an airplane.

Ria laughs uncontrollably all the way through the roller coaster ride, but still keeps her dignity – asking if her hair is okay at the end.

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