ROCK ISLAND, Illinois-- Make room for one more jar in your kitchen because Boetje's Mustard is releasing a new flavor.
A regional favorite that is nationally known for its stone-ground mustard, Boetje's teamed up with a local bee company to add some sweetness to the collection.
On Wednesday, Jan. 10 Boetje's unveiled its new Harry Bee's and Boetje's Mustard Honey during two launch parties, one at Radicle Effect Brewerks and one at Cool Beanz Coffeehouse, both in the company's hometown of Rock Island.
Dozens of people lined up at each location to get free samples. Several hundred $5 jars were sold out in about 10 minutes at Radicle Effect.
"We're hoping they enjoy it we're hoping to drive that demand by not having it out 24/7 hopefully it'll get good feedback and continue to make it," said Boetje's Production Manager Harrison Kropp.
The next batch of the honey mustard will be sold at Boetje's shop in Rock Island and at the Farmer's Market at Harry Bee's Honey stand.
Boetje's has been made in Rock Island since 1889.