It wouldn't be a presidential candidate rally without the music.
"Music has always been known as a cultural force because it helps create an identity," says Saint Ambrose University music professor Nicholas Enz.
From the moment people walk in the doors at any campaign event, they're greeted by a playlist. According to Enz, every song is chosen deliberately.
"I think the average Joe that goes to a political rally, they hear the song and decide if it's catchy, is it upbeat, does it get the crowd energized. But there's never an accident in terms of why they pick these songs," says SAU director of choral activities Nathan Windt.
Take Donald Trump for example. He commonly walks into a rally to the tune of Joe Esposito's You're the Best.
"Trump's song is probably the most on the nose. He's just unapologetically brash with a strong ego. Donald Trump can simply say 'I'm the best, the best qualified.' It has nothing to do with the message but personal branding," says Windt.
Hillary Clinton's message is different, and so is the tone of her music. Clinton consistently is introduced at rallies to Fight Song by Rachel Platten.
"With Hillary's fight song, it really sends the message that she wants voters to believe she will be an advocate and fight for issues important to them," says Windt.
So if voters are still undecided at this point, professors say to take a look at the candidate's playlists. You could learn a thing of two depending on the tune.
Related: