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Anti-domestic violence PSA to air during Super Bowl

More than 100 million people are expected to watch the Super Bowl this Sunday. Those that do will also see the first-ever Super Bowl commercial about domestic v...

More than 100 million people are expected to watch the Super Bowl this Sunday. Those that do will also see the first-ever Super Bowl commercial about domestic violence.

Scroll down to watch the video.

The PSA was done by a campaign called No More that focuses on ending domestic violence and sexual assault.

In the ad, a woman calls 911 and orders a pizza. Based on a real 911 call, the dispatcher eventually figures out something is wrong. 

"When I started in this over 20 years ago, there was a woman, a report said there was a woman being beaten in the United States every 18 seconds. Today that's down to every nine seconds and it's still one of the least reported crimes," said Kit Miller, Shelter Manager at Winnie's Place.

It is also one of the least talked about. According to No More, 1 in 3 women and 1 in 4 men will have experienced rape, physical violence and stalking by an intimate partner, yet 3 out of 4 parents have not talked about domestic violence or sexual assault with their kids.

But with the Super Bowl's audience, that could change.

"People who are in danger, it might not be easy for them to call for help. It's very powerful. They need to know that people who are in dangerous situations can't always talk freely and if you know someone that is in a violent situation that you sometimes need to read between the lines," said Miller.

The 30-second version of the ad will run in the first quarter of the Super Bowl on Sunday, February 1, 2015.

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