A video is proving a powerful point by showing people what they see in the mirror, versus how the sun sees them.
Videographer Thomas Leveritt had passersby take a look at themselves through the lens of a regular camera. Then, using a UV filter, he showed them how their skin looks to the sun.
Next, Leveritt gave them sunscreen to apply in front of the camera, and to their surprise, they didn’t see the blended in look you normally see, they saw smears of what looked like black paint.
Leveritt’s message: Wear sunscreen.