St. Louis has banked $50,000 on an ad campaign to try to convince tourists from Illinois to travel there for a ‘weekend quickie.’
The St. Louis Convention and Visitors Commission put ads on mass transit trains in Chicago as part of the campaign, which is centered around a website called weekendquickie.com.
The site looks a lot like a dating website, allowing users create an itinerary by swiping through a list of attractions in St. Louis, and then choosing which to visit and which to ignore.
The site includes flirty messages sent from St. Louis attractions, saying things like “we miss you” and “can’t wait to see you.”
