A new video campaign takes aim at attitudes and words that demean doing things “like a girl.”
In a campaign aimed at boosting the confidence of girls everywhere, Always created a video in support of…well, being a girl.
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering.”
Watch real girls talk about running, throwing, swimming, fighting and living #LikeAGirl.