Viral Video: Kmart ‘Show Your Joe’ ad stirs controversy

Kmart Show Your Joe ad

The ad maker that brought us Kmart’s “Ship My Pants” ads is at it again.  This time, they’ve managed to merge boxers and “Jingle Bells.”

Love it or hate it, you can’t deny a new Kmart commercial definitely gets your attention.

The commercial starts with a shot of six men standing behind a curtain while ringing bells.  It’s what happens after the curtain is pulled back that people are talking about.

“The song says ‘Jingle all the way.’  We take that seriously. Ring in the holidays this year with Joe Boxer from Kmart,” says Kmart’s YouTube post of the new commercial.

The men, wearing tuxedo tops with boxer bottoms, squat down and begin shaking their booties to the song “Jingle Bells.”

The Kmart Facebook page was flooded with compliments and complaints about the ad.


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