Orders surge for new Paula Deen cookbook
NEW YORK (CNNMoney) – Advance orders for Paula Deen’s new cookbook have surged since the Food Network and Smithfield Foods axed her for using a racial slur.
Orders for “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up” surged on Amazon by nearly 1,300% in the last 24 hours.
The cookbook was ranked 115th on Tuesday, compared to a ranking of 1,592nd on Monday
“Paula Deen’s New Testament” is not available until October. Deen’s agent did not immediately return a message from CNNMoney about the book sales.
Scripps Networks Interactive’s Food Network announced June 21 that it would not renew Deen’s contract after reports emerged that she admitted, during a court deposition in May, using racial slurs.
“Yes, of course,” said Deen, when asked by a lawyer if she had ever used the “N word.”
Deen’s television contract expires at the end of June.
Pork producer and former Deen sponsor Smithfield Foods cut its ties on Monday.